The Blrb Lab Notes
Stay updated with the latest in URL optimization, campaign tracking, and API development.
The URL Shortener That Works Inside Your AI
There’s a moment every marketer, agent, and small business owner hits when they’re working inside Claude. They’re drafting an email campaign. Or writing a listing description. Or planning ad copy. And they need a short link. So they stop, open a browser tab, log into their URL shortener, shorten the link, copy it, and come […]
Link Click Tracker Comparison: Which Tool Gives You Real Location Data?
Most link click trackers tell you the same thing: someone clicked. Total clicks. Maybe device type. Maybe referring URL. That’s it. If you’re running any kind of location-based marketing, that data is almost useless. You don’t need to know that a link was clicked 200 times. You need to know where those 200 people were. […]
Do URL Shorteners Affect SEO?
Most marketers ask whether URL shorteners affect SEO right before pasting a Bitly link into their email campaign or social post. The short answer: redirects matter, but the real SEO question isn’t about rankings—it’s about whether your link analytics tell you anything useful about organic performance, audience quality, or content distribution impact. Here’s what actually […]
Are Short Links Safe to Use?
Every time you click a short link, you’re making a small bet that it leads where it claims to go. For marketers sending those links, the question flips: are you confident your audience trusts you enough to click? The answer depends on which shortener you use, how much control you have, and whether you can […]
Link Shorteners and Email Deliverability
Your email made it past Gmail’s spam filter, your open rate looks decent, but your shortened links are getting flagged before anyone clicks them. The URL shortener you chose to track clicks is quietly tanking your deliverability scores, and most marketers don’t realize it until their sender reputation is already damaged. URL shortener email deliverability […]
Link Analytics vs Google Analytics: Know the Difference
You shortened a link, posted it to X, and got 847 clicks. Google Analytics shows 214 sessions from “t.co” referrals. The math doesn’t work, your attribution is broken, and you have no idea whether those clicks came from Dallas executives or Denver college students. This is the gap between link analytics vs Google Analytics, and […]
How to Set Up a Custom Domain Shortener
A branded link using your own domain doesn’t just look more professional than “blrb.ai/x7k2j9″—it converts 39% better according to industry click-through data. But if you’re setting up a custom domain URL shortener and all you get is a prettier link, you’re missing the entire strategic opportunity. The real value isn’t the vanity URL. It’s knowing […]
Free vs Paid URL Shorteners: Is It Worth It?
Most marketers treat link shorteners like digital scissors—a quick snip, paste, and move on. But when that shortened link drives 2,000 clicks and you can only see “2,000 clicks from United States,” you’re flying blind. The difference between free and paid URL shorteners isn’t just about removing a logo or adding a custom domain. It’s […]
Geo-Targeted Short Links for Localized Marketing
You launched a campaign targeting San Francisco and Phoenix. Same creative, same offer. San Francisco drove 4x the clicks but converted at half the rate. Phoenix visitors spent more, stayed longer, and came back. Your analytics platform told you the click counts. It didn’t tell you that your SF traffic came from zip codes with […]