The Blrb Lab Notes
Stay updated with the latest in URL optimization, campaign tracking, and API development.
How Agencies Use Short Links to Report on Campaign Performance (and Prove ROI)
If you run a marketing or creative agency, you already know that delivering results is only half the job. The other half? Proving those results clearly and consistently to clients. That’s where short links come in. More than just a cleaner way to share URLs, short links give agencies the power to: Let’s dig into […]
Why Short Links Are Essential for SMS Marketing
SMS is one of the most powerful tools in a marketer’s arsenal — but it’s also one of the most constrained. You get just 160 characters to make your point, deliver value, and earn a click. That’s why smart SMS marketers rely on short links. They’re not just about saving space — they’re the key […]
How Ecommerce Brands Use Short Links to Drive More Sales
In the world of ecommerce, every click counts. Whether you’re running a flash sale, sending SMS promotions, or trying to win back abandoned carts, your link is the bridge between customer interest and a completed checkout. That’s why top ecommerce brands rely on short links—not just for clean aesthetics, but for real, trackable business impact. […]
Why Marketers Love Short Links (and How to Use Them Right)
If you’re a digital marketer juggling campaigns across email, social, SMS, and ads, you know one thing for sure: links matter. They’re the gateway between your message and your results. But raw URLs are long, messy, and hard to manage—especially when you’re trying to track everything and keep it clean. That’s why smart marketers rely […]
What Happened to goo.gl? Why the Shutdown Still Matters
If you’ve been online for more than a few years, you probably remember Google’s URL shortener: goo.gl. Fast, simple, and backed by Google’s infrastructure, it was the go-to choice for sharing tidy, trackable links across the web. But in 2018, Google began to divert resources from the service. First, new users were locked out. Then, […]
Startup Founders: Use Smart Short Links in Your Pitch Decks and Outreach
You’ve refined your pitch, rehearsed your story, and built a beautiful deck. But once you hit “send,” you lose visibility. Who actually opens it? Did they click the demo link? Are they forwarding it around?This is where short links become a stealth power tool for startup founders. Used right, short links give you insight, control, […]
The Startup Founder’s Link Strategy: How to Use Smart URLs from Day One
In our last post, we talked about how short links can give startup founders more control, better data, and a more professional edge when sending out decks, demos, and more. Now let’s get tactical. This guide shows you exactly how to set up and use short links—from your very first pitch to your early hiring […]
What Is a Link Shortener? And Why You Might Need One
Have you ever tried to share a long website link — only to watch it get cut off, turn into a jumble of characters, or scare off whoever you sent it to? That’s where link shorteners come in. A link shortener is a tool that takes a long URL and turns it into something cleaner, […]