Insights on Links, Marketing, and Tech

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The Startup Founder’s Link Strategy: How to Use Smart URLs from Day One
February 7, 2025 Company

The Startup Founder’s Link Strategy: How to Use Smart URLs from Day One

In our last post, we talked about how short links can give startup founders more control, better data, and a more professional edge when sending out decks, demos, and more. Now let’s get tactical. This guide shows you exactly how to set up and use short links—from your very first pitch to your early hiring […]

What Is a Link Shortener? And Why You Might Need One
January 1, 2025 Insights

What Is a Link Shortener? And Why You Might Need One

Have you ever tried to share a long website link — only to watch it get cut off, turn into a jumble of characters, or scare off whoever you sent it to? That’s where link shorteners come in. A link shortener is a tool that takes a long URL and turns it into something cleaner, […]