Every click tells a story. blrb.ai reveals who's clicking your links — their zip code, income, education level, and neighborhood — so you can stop guessing and start targeting.
From basic link shortening to deep audience intelligence — here's every feature across Free and Pro.
Every click is geolocated to a specific zip code, not just a city or country. You see exactly which neighborhoods are engaging with your links.
ProEach zip code is matched against U.S. Census data to reveal median household income, education levels, homeownership rates, and employment data for your click audience.
ProVisualize click concentration on a live map. Hotspots dynamically adjust based on actual point density — zoom into a metro area and see exactly which zip codes light up.
ProEvery click is plotted on an interactive Google Map. Click any pin to see the timestamp, referrer, device, city, region, and zip code. Filter by date range or link.
ProEvery shortened link gets a downloadable QR code automatically. Use them on print materials, packaging, business cards, or signage — all clicks are tracked the same way.
Free + ProExport every click to CSV with one button. Includes timestamp, city, region, country, zip code, coordinates, ISP, referrer, device, and destination URL. Analyze in Excel, Sheets, or your BI tool.
ProSee total clicks, unique visitors, top referrers, device breakdown (desktop vs. mobile), and click-over-time charts for every link you create.
Free + ProChoose your own short URL slug instead of random characters. Create memorable, branded links like blrb.ai/spring-sale or blrb.ai/podcast.
ProSee which internet providers and organizations your clicks come from. Spot corporate traffic, university networks, and government agencies engaging with your content.
ProMost URL shorteners stop at click counts. We built an audience intelligence platform that happens to shorten links.
Bitly and Google Analytics tell you clicks came from "Dallas." We tell you they came from zip code 75205 — where the median household income is $85,000, 65% are homeowners, and 72% hold bachelor's degrees. That distinction is the difference between wasting ad spend and targeting your actual buyers. Learn more about zip code analytics.
Other tools make you guess who your audience is. We cross-reference every click's zip code with U.S. Census data and show you the actual demographics — income distribution, education attainment, housing patterns, and employment rates — of the neighborhoods clicking your links. See who clicks your links.
Not the kind that show where users click on a page (that's Hotjar). Our link click heatmaps show where users click from — geographically. Hotspots dynamically adjust to your data density, so whether you have 50 clicks or 50,000, the visualization reveals real concentration patterns.
Zip code tracking, Census demographics, interactive heatmaps, and full CSV export. Bitly Premium costs $300/month and still only gives you city-level data with no demographic insights. We're not a cheaper alternative — we offer features they don't have at any price. See the full comparison.
Any marketer, agency, or business that shares links and wants to know who's actually clicking them.
Know which campaigns drive clicks from high-income zip codes. Stop optimizing for volume and start optimizing for the audience segments that actually convert.
Give clients demographic proof that your campaigns reach the right people. Export click data with income and education overlays that no other reporting tool provides.
See which neighborhoods engage with your promotions. Cross-reference click demographics against your product price point to focus ad spend where buyers actually live.
Track engagement by precinct-level geography. Identify which zip codes respond to which messaging and adjust outreach strategy with real behavioral data.
Know whether clicks come from homeowners or renters, high-income or mid-market neighborhoods. Target your marketing to the zip codes where your ideal clients live.
Prove your audience demographics to brand sponsors with hard data. Show exactly the income brackets and education levels of the people clicking your links.
Start free. Upgrade to Pro for $5/month when you want zip code demographics, interactive heatmaps, and full data export.
Start Free