Why Marketers Love Short Links (and How to Use Them Right)
Published on by blrb.ai Team
If you’re a digital marketer juggling campaigns across email, social, SMS, and ads, you know one thing for sure: links matter. They’re the gateway between your message and your results. But raw URLs are long, messy, and hard to manage—especially when you’re trying to track everything and keep it clean. That’s why smart marketers rely on short links.
But a short link is more than just a pretty URL. Done right, it’s a tool for brand visibility, click tracking, and conversion insight—all in one line of text.
1. They Make Every Character Count (Especially in Tight Spaces)
Social platforms and SMS campaigns have strict character limits. A long URL can eat up space or get cut off entirely. Short links keep your message sharp and focused—while still getting users to the right place.
Bonus tip: Short links look better visually and are less likely to be mistaken for spam.
2. They Help You Track What Works—and What Doesn’t
Every marketer wants to know: Did this link get clicked? Where did the traffic come from? With a short link service like blrb, you get click data broken down by time, location, and device—without needing to dig through Google Analytics.
You can also create multiple short links pointing to the same destination, so you can test performance across platforms:
- One for Instagram bio
- One for Twitter post
- One for email footer
Then compare clicks directly and double down where you see results.
3. They Let You Change the Destination Later
Ever sent out a link and realized you need to fix the destination after it’s already live? Short links let you update the target URL without changing the original link—saving your campaign and your reputation. This is especially useful for:
- Seasonal promotions
- A/B tests
- Fixing a broken landing page link on the fly
4. They Reinforce Your Brand
Instead of sharing a generic bit.ly or goo.gl link, you can use a custom domain like go.yourbrand.com/sale or get.yourbrand.co/free. It’s instantly more trustworthy and on-brand—especially in emails or sponsored posts where clicks depend on credibility.
TL;DR
Short links aren’t just about saving space—they’re about getting smarter with your marketing:
- Track what’s working
- Improve your click-through rate
- Keep control over your content
- Reinforce your brand identity
Start using short links to streamline your strategy—and never send a messy link again.
Ready to get smarter with your links? Try blrb.ai free and unlock zip code tracking, audience demographics, and real-time analytics.