![\"Startup](\"https:\/\/blrb.ai\/home\/wp-content\/uploads\/2025\/07\/carlos-muza-hpjSkU2UYSU-unsplash.jpg\")
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In our last post, we talked about how short links can give startup founders more control, better data, and a more professional edge when sending out decks, demos, and more.<\/p>\n\n
Now let’s get tactical.<\/p>\n\n
This guide shows you exactly how to set up and use short links<\/strong>\u2014from your very first pitch to your early hiring funnel\u2014without adding overhead or complexity.<\/p>\n\n Before you start sending out links, grab a short domain that matches your brand. Examples:<\/p>\n\n You can usually get a short domain for ~$10\/year. Once connected to your link service, all your short links will use it\u2014so your links always look clean and trustworthy, even in cold emails.<\/p>\n\n You’re probably sending the same pitch deck or demo page to multiple people. Don’t use the same link for everyone.<\/p>\n\n Instead:<\/p>\n\n Now when someone clicks, you’ll know where the interest is coming from\u2014and when it’s time to follow up.<\/p>\n\n Short links can help you A\/B test:<\/p>\n\n Just generate separate short links and track the click rates. No code needed. You’ll start learning what resonates\u2014and fast.<\/p>\n\n One of the most powerful features of short links is the ability to change the destination later<\/strong>.<\/p>\n\n You can:<\/p>\n\n This is essential if you’re moving fast and want to avoid legacy decks floating around with outdated info.<\/p>\n\n Short links aren’t just for investors. You can also use them to:<\/p>\n\n And because short links work in SMS, DMs, and printed QR codes, they’re great for scrappy growth hacks.<\/p>\n\n Most short link tools show you:<\/p>\n\n That’s all you need early on. You don’t need Mixpanel on day one\u2014just enough visibility to make smarter decisions and spot warm leads before they go cold.<\/p>\n\n A solid link strategy helps you:<\/p>\n\n The best part? It’s easy to set up, and it scales with you. Whether you’re pre-seed or post-Series A, smart links let you track and tweak everything you’re sending out into the world.<\/p>\n\n
\n\n\ud83d\udd17 Step 1: Set Up a Branded Short Domain<\/h2>\n\n
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go.yourstartup.com<\/code><\/li>\npitch.getloop.io<\/code><\/li>\ndemo.withnimbus.co<\/code><\/li>\n<\/ul>\n\n
\n\n\ud83d\udce4 Step 2: Use Unique Links for Each Investor or Outreach List<\/h2>\n\n
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go.yourstartup.com\/a16z<\/code>).<\/li>\ngo.yourstartup.com\/seed-round<\/code>).<\/li>\n
\n\n\ud83e\uddea Step 3: Run A\/B Tests Without Extra Tools<\/h2>\n\n
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\n\n\ud83e\uddf9 Step 4: Keep Control Over Your Links<\/h2>\n\n
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\n\n\ud83d\udc69\u200d\ud83d\udcbb Step 5: Use Short Links in Early Hiring and Growth Experiments<\/h2>\n\n
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go.yourstartup.com\/jobs-hackernews<\/code> vs. \/jobs-linkedin<\/code>)<\/li>\n\/waitlist-tiktok<\/code> vs. \/waitlist-email<\/code>)<\/li>\n
\n\n\ud83e\udde0 Step 6: Review the Data (But Don’t Overcomplicate It)<\/h2>\n\n
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\n\nTL;DR: You Don’t Need to Be Big to Act Like It<\/h2>\n\n
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